Courtesy of moon j., HwyCDRev, and expectingrain.com:
Bob Dylan's Cadillac Ads Are a Gas
By Edna Gundersen, USA TODAY
On 2001's Summer Days, Bob Dylan sang, "I'm drivin' in the flats in a Cadillac car," a lyric that comes to life today in the debut of a multiplatform ad campaign for Cadillac. In a 30-second TV spot, the music legend, sporting a cowboy hat and shades, steers a black 2008 Escalade across California's Antelope Valley before stepping out to survey the desert landscape.
He utters one line: "What's life without taking a detour?" The ad also plugs XM satellite radio, a standard feature in the luxury SUV and home to Dylan's weekly Theme Time Radio Hour, which this Wednesday finds the bard spotlighting songs about the iconic auto.
In a long-form online vignette (
viewable now at xmradio.com and starting Wednesday at cadillac.com and mycadillacstory.com), Dylan cracks, "You know what's even better than a great road tune? Not having some DJ talking all over it. Unless, of course, that DJ's me." Print and online ads begin in November.
It's not Dylan's first commercial venture; he has appeared in ads for iPod and Victoria's Secret.
http://www.usatoday.com/life/people/2007-10-21-dylan-cadillac_N.htm
Message Board 
